Stuck on what kind of content to put on your website? You’re not alone. One study found that 91% of B2B marketers felt that they weren’t “very effective” (or as effective as they could be) at content marketing.
High-quality content, when consistently pumped out, can help you develop a strong web presence and brand identity. If you’re one of the many business owners that feel like your content has been lacking, here are four ideas that will help you put out fresh and exciting articles.
Share A Passion
What are you most passionate about? If the answer doesn’t come to you off the top of your head, pretend that you are at a dinner party. What conversation topic makes you light up? These topics are the ones that you’ve been studying for years and can speak eloquently about. As long as you think that the topic that excites you most will also be of interest to your target audience, consider writing or making a video around it.
Use Your Knowledge
In addition to topics that you are passionate about, also think about weaving in your areas of expertise. For example, if you are a business owner struggling to come up with content ideas, and you have a masters degree in philosophy, why not share some information? Relate it to your business, and voila! You have a piece that will add value to your audience by teaching them something they didn’t know.
Invite A Friend
Do you have any friends and colleagues who might be interested in contributing content to your website? You might own a bike shop and have a friend who regularly competes in bike races. Take some time to ask your friend some questions. Pull a quote or type up the whole interview. This content will really interest your customers.
Be Original
The internet is full of duplicated, stale content. When you upload something original, new, and up-to-date, you can attract readers. Try to be as original as possible when you create content pieces for your website.
It may sound easier said than done, but think about it: your business is the only one that is doing exactly what you are doing. You either have a unique location or a unique online presence. Maximize that aspect of your business by creating content around your unique qualities.
Creating exciting content is a challenge that many website owners face. There are many ways to overcome this challenge, and once you get rolling, you might find it hard to stop! Combine topics that you are passionate and knowledgeable on with your business specialty. Invite a friend to contribute, and be original. If you have fun writing content that excites you, your readers will likely have fun reading it.
