Benefits of Pay-Per-Click (PPC)

One of the many services Drift2 Web Solutions offers is a fully managed Pay-Per-Click or PPC campaign. There are many benefits to using a PPC campaign to drive traffic to your website. We’ve highlighted five key benefits below:

1) Speed – Whereas SEO changes take some time to take effect, PPC campaigns can be launched quickly and bring targeted traffic to your website almost instantaneously.

2) Reach– Additional traffic can be sent to your site, expanding your online visibility and helping you establish your company as a leader in your industry.

3)  Highly-targeted website traffic–Assigning different ad copies for specific keywords and demographics can dramatically increase the quality of website traffic.  PPC ads can be scheduled to run during the best sales periods and in specific geographic regions.

4)  Testing Capabilities– PPC is a great way to provide low-risk testing for keywords, enabling you to determine if a full site optimization campaign is worthwhile.  It’s also great for landing page A/B testing, allowing you to direct traffic to your choice of different pages of your site to find which pages convert at the highest rate.

5)  Maximize the return on your marketing investment– Because you pay for PPC only when someone clicks an ad, it’s easy to manage costs, track conversions, and determine your ROI.  Cost-per-conversions are valuable when comparing your PPC campaign ROI against other marketing tactics. PPC reports data accurately and correctly, and you can track campaign extensively.