EPIC NIGHT RUN
OVERVIEW
Epic Night Run came to Drift2 in need of a cleaner website design to help promote their events. Upon inspection of their site and content, we found that their logo and brand were not unique enough to attract people or convert people to signing up for their event. We began work on a clean logo that represented who Epic Night Run is and rebuilt pages on their website to create a better layout. To be as cost effective and time efficient as possible, we used as much of the original site as possible and rebuilt pages to streamline the user interface.
RESULT
Epic Night Run’s final design represented the high energy and clean layout it needed. Drift2 wanted to revitalize their brand in a brief time in a way that would help convert people to sign up for their event. The new layout and logo offered a clear call to action and represented what Epic Night Run in a professional, clean way.
TECHNOLOGIES
- HTML5
- CSS3
- JS
- BigCommerce
- Custom Stencil Theme
- Handlebars.js
- Node.js
PROCEDURES
Drift2 began with the base site that Epic Night Run had, and worked with the original DIVI theme on WordPress to save time and cost. We created mockups of the new logo and design in photoshop, presented our plans, and implemented them into the existing site. We then crafted a new layout for the site to improve the user interface. The site redesign went live and clients were trained on using the new site.
